May
23
Amid Plummeting Sales, JC Penney Taps New CMO With 'Broad Retail Expertise'
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After two months without a top marketer, JC Penney has named a new CMO. The Texas-based retailer has tapped Marci Grebstein as exec VP-chief marketing officer, filling the position left vacant by Mary Beth West, who left for Hershey in March. Grebstein, who was most recently CMO at home improvement retailer Lowe’s, will join the 1,000-unit chain in June.
Marvin Ellison, CEO of JC Penney, touted Grebstein’s digital capabilities and use of data. On a recent conference call, Ellison noted that the brand plans to focus on more digital and social marketing.
It’s not an easy time to be an apparel marketer.
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