CW Upfronts Diary: In a Pitch for Diversity, Network Reminds Buyers That All Heroes Don't Wear Capes
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After a week of brazen hucksterism designed to separate advertisers from their marketing dollars, Gina Rodriguez on Thursday detonated an emo bomb onstage at the New York City Center, and for the first time since the upfronts began it felt like the audience wasn’t being outright hustled.
As she has done so eloquently in past upfront presentations, the star of the CW’s “Jane the Virgin” won over buyers with a heartfelt speech about how television has the potential to bring people together by fostering understanding and empathy. (It probably goes without saying that she wasn’t talking about cable news.)
“I’m an artist, and I see the world through that lens,” Rodriguez said, noting that she stars in one of the five CW shows with a woman at the top of the call sheet. “Art tears down misconceptions and opens eyes to the beauty of our differences. We can’t all be the same, but we can learn a lot about what we are not through art.”
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