May
17
The Anatomy of a Global B2B Campaign
Posted in: Uncategorized
When you spy the occasional B2B ad campaign that is both surprising and relevant, veterans of the trade can’t help but wonder, “Why wasn’t that new ‘organ’ rejected by the corporate body?”
To answer this question, it helps to spend time with the top marketing surgeon (aka CMO). In the interview below, Lauren Flaherty, CMO at CA Technologies, helps dissect the strategic thinking behind CA’s new global campaign, “The Modern Software Factory.” In the process, her diagnosis identifies several truths that other marketers would be wise to take to heart.
Talk about your new campaign.
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