Hasta La Creative!

Direct Marketing, Online
Biglar

We know every woman has a strong relationship with her hair. It is something that affects self-esteem and personality directly. We take this link to show the importance of another type of care: prevention of breast cancer. In a beauty salon, and unaware that they were being filmed, clients were invited by their hairdressers to change their hairstyle. However, instead of those books with images of beautiful hairstyles, they received a book especially produced for the action, with women in treatment, that is, with short hair or even no hair at all. The impact was so great that in addition to being aware of the prevention of cancer, they decided to donate part of the hair for the production of wigs.

Advertising Agency:Genius, Cuiabá, Brazil
Creative Director:Marlon De Barros
Art Director:Pedro Ramiro Rocha Leite
Copywriter:Marlon de Barros e Junior Vandresen
Director:Rafael de Carvalho
Photographer:João Bertolli
Planner:Daniel Argolo