May
15
Upfronts Diary: Did You Know NBC Airs 'This Is Us?'
Posted in: Uncategorized
After what some ad buyers called a confusing upfronts presentation last year, NBC Universal took a more conventional approach when it pitched its upcoming season at Radio City Music Hall on Monday. Reversing its decision last summer to lump shows by genre and audience, it went back to presenting its content network-by-network.
Thankfully, though, it refrained from working its way through the primetime hour-and-night grid that remains a staple of most broadcast presentations.
Based on the big moments from the stage, it’s clear where NBCU is placing most of its eggs.
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