World Cup Soccer and Narco Dramas: Inside Telemundo's Pitch
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NBCUniversal TelemundoEnterprises previewed its 2017-2018 programming today, offering a bonanza for fans of World Cup soccer and narco dramas.
In an online presentation for journalists, execs said Telemundo Deportes will air more than 700 hours of World Cup coverage, including 56 matches on Telemundo and eight on cable network Universo, as well as a virtual reality app for the 2018 World Cup to be held in Russia, and a World Cup Party Pack curated by Telemundo and Buzzfeed’s Tasty for hosting futbol viewing parties. The 2014 World Cup was broadcast by rival Spanish-language network Univision.
“Telemundo continues to drive growth in Hispanic media with original content that resonates with today’s Hispanic in the U.S.,” said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBC Universal International Group. “Latinos are evolving and they are influencing our economy and mainstream culture more than ever.”
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