It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research
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However, the firm’s analysis of BDS data uncovered new, albeit less whimsical, category than candy: pills. Just a few weeks ago, Dixie launched the first product in its new line, a pill that combines a dose of THC, the active ingredient in marijuana, with botanicals and other components. Dubbed Dr. Stash, the brand logo features an old-timey mustache.
“It’s not quite as sexy as, say chocolates or other product lines,” admitted Hodas, who said the company evaluated the top 10 products selling in the pill category and decided to enrich its versions with added botanicals as a way to differentiate from other products.
“No one in the top 10 of this category has any differentiated products other than by dose or [cannabis flower] strain or price point,” he said. The BDS data revealed that.
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