KBS Picks Up Belvedere Vodka's Global Creative Account
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Belvedere Vodka has hired KBS as its global creative agency of record, a nice win for the MDC Partners shop after a recent dip in revenue.
KBS, whose U.S. revenue fell 12.7% last year according to the Ad Age Datacenter, picked up the luxury spirits brand following a competitive review, according to people with knowledge of the situation. The pitch was managed internally without a consultant, they said.
Leanne Banks, global communications director for Belvedere Vodka, confirmed bringing on KBS as its creative agency, but declined to provide further comment on the relationship. According to the people familiar with the situation, KBS will handle both so-called above-the-line duties such as mass-media advertising and below-the-line promotional work.
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