Indesit: #DoItTogether

The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework.

With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework.

Indesit | #DoItTogether

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