May 02

The World’s Biggest Ad Company Plans to Spend $200 Million on Snapchat This Year

Posted in: Uncategorized

Category: Beyond Madison Avenue
Summary: The CEO of the world’s largest advertising group, WPP’s Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.

The figure is more than double the $96 million WPP spent on Snapchat in 2016.

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