May
01
Is It AI or BS? Here's Why the Answer Doesn't Matter
Posted in: Uncategorized
A recent article in Ad Age argues that, for some marketers and product developers, AI’s buzz-worthiness may be more enticing than the functionality of the tech at hand. The author rehashes a number of complaints from within the industry: machine learning erroneously gets called “AI”; companies use AI technologies without understanding them; marketers and product developers are riding a wave of AI hype to fuel the promotion of AI-powered products.
Fair enough. But there’s a sunny side to the hype. In fact, hype is a good thing.
What’s in a name?
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