Hasta La Creative!

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera, Alvaro Chan
Copywriters: Mike Alfonseca, Liko Natera
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
Aired: June 2008