New Sikh Awareness Campaign Targets Stereotypes
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Members of the Sikh religion want to remind people that they are everyday Americans — and they are spending money on a new campaign to do so. TV ads slated to air on CNN and Fox News send the message that “Sikh values are American values,” and that Sikhs are doctors, PTA moms and patriots.
The campaign is by the nonprofit National Sikh Campaign organization, which wants to correct what it describes as a “collective misunderstanding of what the turban means in the Sikh faith,” according to a press release. The turban is “a symbol of our community’s commitment to equality and serving others,” said Rajwant Singh, co-founder and senior advisor of the National Sikh Campaign.
The group cited acts of discrimination, intimidation, harassment and hate crimes that the community has faced since the terrorists of Sept. 11. In an article about the campaign, the Associated Press reported that more than 300 hate crimes have been reported by Sikhs in the U.S. since Sept. 11.
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