Ad Industry 'Gatecrashers' Get Their Say at 4A's Conference
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From Facebook to Accenture, new players are getting into the agency business. A panel Monday afternoon at the 4A’s Transformation Conference asked if the “gatecrashers” are friend or foe.
After Interpublic Group of Cos.’ Michael Roth slammed consulting companies in a talk earlier in the day saying businesses like Accenture are trying to get into advertising “because their own business isn’t doing particularly well” panelists from Accenture Interactive, Facebook’s Creative Shop, You & Mr Jones and iCrossing spoke about how they work differently, compete and partner with agencies.
Accenture Interactive’s managing director for North America Glen Hartman addressed comments Senior Managing Director Brian Whipple made in November when the company acquired London shop Karmarama that its mission was to “seek and destroy and dominate the market.”
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