Hasta La Creative!

We can all appreciate that in tough economic times, restaurant chains feel they have to try “snappy” themes to stay competitive. Even so, I do not now, nor do I ever, wish to experience a “burrito stimulus,” which is how Qdoba Mexican Grill describes its new promotion. Also, I do not want to eat any food that promises (threatens?) to “Love ya back”—another of Qdoba’s new catchphrases. I’ve never eaten at Qdoba Mexican Grill. I’m guessing from the name that they serve Mexican food. Even so, their food should be at least moderately digestible. Hey, Qdoba, take a cue from Denny’s: When it comes to the wordplay, keep a lid on it!

—Posted by David Gianatasio