Jan
23
NBC’s Zucker May Nix Upfront Party
Posted in: Uncategorized
NEW YORK (AdAge.com) — To put on a show or not to put on a show? For the big broadcast networks, that is the question. NBC Universal CEO Jeff Zucker has gained notice in recent days for press reports that quote him suggesting that NBC is mulling the end of its lavish upfront presentation to advertisers and the media. Instead, the thinking goes, it would be better to meet with advertisers in smaller groups and eschew the costly spectacle.
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