Feb
27
The Mystery of Ad-Buyer Blacklists
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The rise of Breitbart and focused attention on hard-right, fraudulent and fake-news sites have created renewed interest in blacklisting among brand clients, who look to it as a way to make sure their ads aren’t appearing on sites that will embarrass the brand.
It’s a tactic not without its issues. Buyers generally have a list of sites…
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