The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

Category: Beyond Madison Avenue
Summary: The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar.

A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m…

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