Feb
22
Oreo’s Latest Ad Lets Fans Virtually Launch Cookies Into Space
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.
The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place…
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