Feb
20
Get a bucketful of free travel cards. And a bucket, too.
Posted in: Uncategorized
In Finland they have this thing called “free buckets.” Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.
Commercials:
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