Feb
20
Google Ditches 30-Second Unskippable Ads on YouTube
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched.
However, the 20-second and 6-second unskippable formats will remain.
“We’re committed to providing a better ads experience for users online,” said a Google spokesperson.
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