Hasta La Creative!

Sergio Alcocer, one of the best-known U.S. Hispanic creative directors, is launching an agency called Rest of the World, in a return to the ad industry following the end of his non-compete agreement with Omnicom Group.

Mr. Alcocer left Omnicom-backed LatinWorks at the end of October 2015 after 16 years at the Hispanic shop where he was president and chief creative officer.

“I always wanted to keep doing advertising, and multicultural advertising is what I love,” he said. “Rest of the World is a multicultural mission. I want to bring Latin-inspired creative to the mainstream.”

Continue reading at AdAge.com