Is Apple Over?


I started personal computing on an Apple II circa 1977. It was a big step up from the Heathkit and Radio Shack DIY projects I tinkered with in grade school. When IBM introduced the IBM-PC circa 1981, I semi-defected, and in 1984 I became bi-computeral (you know why).

My company functioned in a computer multiverse for some time. Macs were for art, music and publishing; PCs were for business; DEC minicomputers were for science, math and engineering. The minicomputers went away by 2000, and then we were just Mac and PC. In 2006, shortly after Macs became Intel inside and Parallels Desktop (a utility that enabled users to run Windows programs on a Mac) debuted, we became a 100% Apple shop, and we never looked back.

For more than a decade, if Apple manufactured it, we purchased it in bulk. There was no reason to hyper-evaluate the new specifications; we just sent a purchase order to Tekserve (now T2 Computing) for as many of the new Apple devices as we needed (and maybe a few we didn’t need). There are so many Apple devices in our offices, someone once said, “It looks like Steve Jobs threw up in here.”

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