WPP's Mindshare Works on Gender Equality Brief Across 87 Offices
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WPP media agency Mindshare is using its annual Mindshare Day celebration to fight for gender equality across all 87 offices on Wednesday.
Every year, the shop selects an important cause to shape into a brief that staffers can work against on behalf of select clients. This time, the brief, which Mindshare North America Chief Strategy Officer Cindy Gustafson said “is one of the most spirited ones we’ve had,” is focused on gender equality. The topic was selected based on Mindshare employee feedback about what they’re passionate about and what’s going on in the world.
All 87 offices will “design ideas that really help advance gender equality through the lens of a brand,” said Ms. Gustafson, who added that some of the clients in North America include Unilever, General Mills and Nordstrom. In fact, Gail Tifford, VP of media and digital engagement for Unilever in North America, was a keynote speaker at Mindshare’s New York office today to kick off the celebration, as well as Rosie Rios, former U.S. treasurer under President Barack Obama.
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