Work & Co. Brings on Rupal Parekh as Director of Brand
Posted in: UncategorizedWork & Co. has hired Rupal Parekh, former deputy managing editor at Ad Age, to serve in the newly created role of director of brand, focusing on driving awareness of the shop’s offering to clients and talent.
Ms. Parekh, who most recently ran her own strategic advisory firm, will also help Work & Co. develop industry relationships, highlight the importance of digital products to brands and bring PR strategies more into the agency’s design and engineering process for clients. She will report to Gene Liebel, founding partner of the Brooklyn-based, privately owned agency.
“Rupal shares our values and really gets the growing importance of digital products and the kinds of people and processes that make successful ones possible,” said Mr. Liebel. “She’s known as a leader in the industry and her credibility is unassailable.”
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