Feb
18
ABC Sells Out of Ad Time in the Oscars
Posted in: Uncategorized
ABC has sold out of commercial time in the Academy Awards, with the cost for a unit remaining steady despite last year’s ratings weakness and the #OscarsSoWhite controversy.
Advertisers in this year’s celebration of some of the biggest films include Walmart, Samsung, McDonald’s, AT&T, Verizon and Anheuser-Busch InBev, ABC said.
Thirty-second spots are going for about $2 million, with some paying as much as $2.5 million, according to several media buyers.
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