Olympics Push Fails to Ignite NBC's 'Timeless'; ABC's 'Conviction' Is D.O.A.
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Despite an Olympian effort on NBC’s part to promote its new sci-fi adventure series, “Timeless” last night put up unspectacular ratings numbers in its premiere outing.
According to Nielsen live-plus-same-day data, “Timeless” debuted to 7.60 million viewers and a 1.8 in the target demo, which works out to some 2.31 million adults 18-48. While those preliminary deliveries were sufficient to beat out a soft 10 p.m. competitive slate, they also marked a steep 42% decline when compared with the 3.1 rating year-ago time slot occupant “Blindspot” earned on its launch date.
An area of particular concern is “Timeless'” poor retention performance in what is the most valuable piece of real estate on NBC’s primetime schedule. The time travel show shed more than 40% of its lead-out’s audience, as “The Voice” averaged 11.8 million viewers and a 3.0 in the demo.
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