Sep
21
Kit Kat: Dance challenge
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Kit Kat
To illustrate KitKat’s “Have a break, have a Kitkat” tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines.
Passers-by were invited to follow the steps and enjoyed a dance while waiting the bus. When the song was finished, the score was shown on the screen and participants were able to take a KitKat bar from the dispenser as a reward!
Advertising Agency:JWT, Bogota, Colombia
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