Sep 07

The Lee Man and Lee Woman Do Ridiculous Lee Things in Jean Maker's Upbeat Rebrand

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Lee Jeans are back, and they’re full of action.

After fading from pop consciousness in recent years, the denim label has launched a major rebranding campaign from GSD&M, themed “Move Your Lee,” featuring a tongue-in-cheek portrayal of the archetypical “Lee Man” and “Lee Woman” getting into all kinds of hijinks, thanks to their pants.

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