Sep
02
Why Are CMOs Dropping Like Flies?
Posted in: Uncategorized
A study published last month by Russell Reynolds Associates shows that CMO turnover is higher than ever. In some industries, the trend is eye-popping — particularly in retail, where 48% of the top 30 retailers in the U.S. have had a change in marketing leadership in the last 12 months. Consumer tech, media, CPG and hospitality industries also had high levels of churn in the CMO hot seat.
What’s more, 62% of companies replace their CMOs with someone from outside the company, a clear indicator that many CEOs don’t believe anyone else who works at their companies has the answers either.
What the hell is going on?
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