Lowdown: Venus Williams Serves an Ace for American Express
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The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
It’s that time of year again. The US Open began serving up matches to spectators on Aug. 29 and sponsor American Express has created a “Pro Walk” in the fan experience portion of the stadium. The site replicates the player locker room and walk to court and includes virtual cameos from Pete Sampras and Monica Seles. Fans will also get earpiece radios with commentary during the matches. In addition, American Express also tapped Venus Williams for a series of digital short videos.
Timed to the US Open, AmEx is also airing new spots for its Blue Cash Everday card starring longtime spokeswoman Tina Fey. In one, Ms. Fey talks with comedian Michael Che over breakfast about possible ideas for TV shows.
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