Hasta La Creative!

When Sling TV debuted 18 months ago, Dish Network positioned the streaming TV service as a solution to bringing back customers who have cut the cable cord and attract those who perhaps had never subscribed to a pay-TV service. But with its new marketing campaign, Sling is broadening its scope, trying to poach those who are subscribers to traditional cable and satellite TV packages.

Starring actor Danny Trejo, best known for his roles in “From Dusk Till Dawn” and “Machete,” the goal of the “Who’s Bad” campaign is to amplify the frustrations of pay-TV subscribers and present Sling TV as the solution.

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