Brent Smart, Jay Benjamin Leave Saatchi New York; Andrea Diquez Is New CEO
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Saatchi & Saatchi New York’s CEO Brent Smart and Chief Creative Officer Jay Benjamin are leaving the agency this week, and will be replaced starting Sept. 1 by President Andrea Diquez and Javier Campopiano, currently Miami-based chief creative officer of Latin America and Saatchi’s U.S. Hispanic shop Conill.
The news is being announced at a staff meeting today at 3 p.m. in Saatchi’s New York office.
Mr. Smart took the CEO role less than three years ago, in November 2013, replacing Durk Barnhill, who only held the job for a year. Mr. Smart has been close to the General Mills business — he was worldwide managing director on General Mills before becoming New York CEO — and that creative account, one of Saatchi’s biggest, is currently in review in the U.S. Mr. Benjamin joined Saatchi three years ago from a similar role in the New York office of Publicis Groupe sibling Leo Burnett.
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