Aug
29
McDonald's Picks Omnicom as Winner of U.S. Creative Review
Posted in: Uncategorized
Did somebody say Omnicom?
After a hard-fought four-month review, McDonald’s has chosen Omnicom Group over Publicis Groupe to handle its U.S. creative account. The Omnicom pitch for the country’s largest fast-feeder was led by DDB North America CEO Wendy Clark, who will have oversight over a new, as yet unnamed agency dedicated exclusively to McDonald’s.
“Omnicom has built a new agency of the future for us,” said McDonald’s U.S. Chief Marketing Officer Deborah Wahl in an interview with Ad Age. “This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do.”
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