Hasta La Creative!

Multiple sources tell us this morning that McDonald’s has finally resolved its agency review after more than 4 months by consolidating its ad business with Omnicom. That means DDB will be creative agency of record on the account moving forward.

According to our sources, Leo Burnett got the word this morning that it would no longer be working on McD’s immediately before DDB received a call confirming the win at approximately 10:45.

The timing of the decision confirms reports we received last month stating that the client would notify the agencies involved at the very end of August/beginning of September.

Kantar Media’s data indicates that McDonald’s spent approximately $820 million on U.S. measured media in 2015. That number marks a slight decline from 2014’s $936 million total.

Representatives for McDonald’s, DDB and Leo Burnett have not yet responded to our requests for comment. This post will be updated throughout.