Trump PAC Says 1-800 Ad Approach Is Building Supporter Data
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Most political campaigns and groups aim to reach likely voters, people who have voted in recent elections. But pro-Donald Trump group Great America PAC wants to uncover a different breed, people who rarely or never vote but support the GOP presidential nominee. To do that, the organization is taking a novel approach to political TV advertising: It’s running direct-response 1-800 ads to garner donations and data.
The group is running a 1-800 number at the bottom of ads including one featuring former New York City mayor Rudy Giuliani. The goal is to entice people who rarely engage in the political process to call and “pledge” their support for Mr. Trump, then donate a few bucks.
This year Great America PAC has collected $5.4 million and spent around $6.6 million, much of it on TV spots and elements of voter outreach including list rentals, data services and emails and phone calls, according to Ad Age analysis of Federal Election Commission reports.
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