Aug
25
Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Google announced on Tuesday it will punish websites that serve “intrusive” full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings.
“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” the company…
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