Hasta La Creative!

LGBTQ youth are four times more likely to attempt suicide than their straight peers. Mythic Bridge wants to change the script. Literally. By giving at-risk youth the chance to realize their potential. It’s a very super literal execution here of what changing the script means though so as an ad, especially for a creative arts company, I wish it were more creative. This just seems so literal. And at the same time it doesn’t communicate that much about Mythic Bridge. The message right now comes across as, LGBTQ youth are four times more likely to try to kill themselves, so enroll them in a film class. Feels like there’s a disconnect here.