Aug
23
The Guardian Reveals for the First Time It Pays Rebates to Advertising Agencies
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The Guardian has revealed in its annual accounts it pays rebates to advertising agencies,Campaign’s Gideon Spanier first spotted.
Parent company Guardian Media Group’s (GMG’s) financial statements for the year ended April 3, 2016 includes a small section entitled “advertising rebates,” which details how the newspaper owner pays rebates in the form of “free advertising space…”
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