Hasta La Creative!

In this spot we hear a woman describing at first what seems to be just a stack of simple plates. But as she continues to talk, we realize these plates are different. She’s used to having them thrown at her, as a real victim of domestic abuse. And now that she’s fled and is on her own, she’s been given new plates, as part of Myer’s Give Registry program. In partnership with The Salvation Army in Australia, whenever you shop at Myer and buy something on the gift registry, it is given to a victim of domestic abuse– women and their families. In this case, what this woman has been given is more than a plate. It’s a fresh start. Give Registry is a nice way to take a horrible situation and turn it around for good.