Hasta La Creative!

Every day thousands of children in Bahrain travel to school on buses. Unfortunately, the monitoring systems are out of date, and so many go missing or are left on the buses when the shift is over, resulting in death. Batelco, Bahrain’s largest telecommunications provider, wanted to do something about it. So they created smart buses. Ones with solar powered 4G network (courtesy of Batelco, of course) as well as GPS tracking, sound sensors to detect when a child is in distress, cameras, temperature control and more. The bus will even send notifications to parents if its delayed. It is the hope that this technology will be used across the middle east to spare more children a tragic fate.
This project was done in conjunction with both FP7 Bahrain and FP7 Dubai, both part of McCann Worldgroup. Also, this is the first campaign we’ve ever received. Welcome to Adland!