Aug
23
Posting a GIF Gets Agency Exec a Smackdown by Olympics Brand Police
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: As the world hurdles into week two of the Olympics, it pays to remain mindful of ongoing Rule 40 crackdowns by the International Olympic Committee.
Ian Schafer, CEO of digital agency Deep Focus, learned this the hard way when he became a target of the IOC’s ire this morning. The Olympic governing body disabled a tweet it claimed violated Rule 40 code…
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