Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate’s campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme and design elements without permission, and without implementing the thorough “brand system” devised by the agency.
In fact, the Johnson camp is still using a distinctive color scheme, design composition and similar font on its website home page, Twitter and Facebook pages and elsewhere, all of which unmistakably mirror ideas originated with Spark.
In June, the agency published its quarterly magazine, Stick, which featured a variety of articles relating to the “underdog” theme. The agency — which does not work with political clients — decided to take a stab at creating branding specs for an underdog political campaign and chose to use the third party hopeful, former New Mexico governor and triathlete, as its guinea pig.
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