Hasta La Creative!

This spot features Lisa Kelly, from History Network’s Ice Road Truckers reciting the Postman’s Creed and then amping it up further to include the failed missions of other truckers, to acts of god and more to make the point that no frontier is too foreboding enough to prevent her from hauling that big ass truck to her destination. All thanks to Chevron’s Delo in her engine. The tagline “Let’s Go Further” reminds me too much of Toyota’s “Let’s Go Places,” though. Seems like this is the go-to idea of most vehicle-related brands these days. I’d love to see a brand come out with a line that is a bit more surprising in the future.