Target Again Selling Amazon's Tablets, E-Readers After Four-Year Rift
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Target has resumed selling Amazon.com’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one of the world’s largest brick-and-mortar retailers and its chief online rival.
Amazon’s Kindle e-readers, Fire tablets and Fire TV devices went on sale on Target.com on Thursday, and the merchandise will return to the retailer’s stores in October, just in time for the holiday shopping rush.
When Target stopped carrying the devices in 2012, analysts hailed the ban as a savvy move to rid its stores of a Trojan horse. Amazon’s Fire tablet makes it easier to purchase items on Amazon.com, and its e-readers draw more customers to Amazon’s website, where it sells everything from shoes to shampoo, alongside its electronic books. A few months after Target’s decision, Walmart also stopped selling the devices. Some smaller chains, like Best Buy and Bed Bath & Beyond, kept them on shelves.
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