Aug
04
Marketers, Do You Know if Your Customers Are Struggling Online?
Posted in: Uncategorized
Right now, somewhere in cyberspace someone is struggling to be your customer.
The result? Most likely it’s an abandoned shopping cart. With roughly 70% of online shopping carts being abandoned, the digital universe is awash with missed opportunities and lost sales. This figure may come as a surprise to many, especially to marketers who have been working tirelessly to personalize customer experiences and connect with buyers with precisely the right item at the right time.
But a funny thing happened on the road to being a more customer-focused business –companies forgot to keep their eyes on and eliminate the customer struggle.
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