Hasta La Creative!

While many marketers say they want customers to control the conversation, Invisalign is actually taking that risk and making it work. The company doesn’t just rely on paid spokesmen and scripted commercials to get its message acrossit’s also using real customers to spread the word about its teeth-straightening services.

That’s what makes this marketing team Digital Trailblazers: The ability to not only use data to test and learn the best ways to strengthen its strategy to reach new consumers but also the willingness to turn to key influencers and social media to put out a multichannel message that is authentic.

To do this, the team combs through reams of data to create an audience strategy that helps it build models for finding interested consumers through digital advertising, video advertising and social media advertising.

Continue reading at AdAge.com