Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full rundown of results.
Google has been displaying AMP pages in a carousel intended to highlight news articles, where the initiative began. At the same time, the search giant has been encouraging digital retailers to start using the AMP format for the mobile sites, recruiting nearly half a dozen to participate.
Now non-news publishers that have adopted AMP seem to have outpaced Google’s expectations, with sites that publish rap lyrics or recipes, for example, mingling with news articles in the AMP results up top. The change today should address that and surface those pages in the rest of the search results.
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