Hasta La Creative!

A trio of vets from the advertising, production and immersive theater worlds have opened Captain, billed as a “modern entertainment studio.” Creative Director Dan Morales, production veteran Douglas Howell and Immersive Theater Director Michael Counts have formed a company that under a single roof combines creative and strategy, tech, content, talent management, production, postproduction and experiential expertise.

While seemingly a tall order for a single shop, the partners have demonstrated such a skillset through their various backgrounds. Mr. Morales has nearly two decades of experience in advertising and previously worked at creative shops including Cliff Freeman & Partners, Mother, Leo Burnett, JWT and Y&R. He’s also an MTV vet and previously opened his own agency Especial Worldwide. Mr. Howell founded multi-platform production company Rabbit Content, which has created work for brands including Powerade, Samsung, Aldi and Southern Comfort.

Michael Counts is a theater and stage vet who’s been described by the New York Times as both a “Mad Genius” and a “Master of Immersive Theater.” He’s the creative mind behind ongoing events such as “The Walking Dead Experience” and “Paradiso: Chapter One,” an escape room experience that recently opened in NYC’s Koreatown.

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