Aug
02
The Programmatic-Creative Divide Persists
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: If programmatic is from Mars, creative is from Venus.
Despite the rise of programmatic advertising as a major way ads are bought and optimized, advertisers, agency execs and tech vendors grumble that little headway has been made in merging creative and programmatic, something that’s been talked about for years.
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